A few months ago, Omniture did a survey of marketing executives to rate the relative effectiveness of digital-marketing media. 78% said email marketing was their top performer.

There are so many online marketing options out there right now, but even now - April 2010 - email marketing is what brings in the money. And that's why I wanted to put together a resource on email marketing for hotels.

The Savvy Hotelier's Guide to Email Marketing is a collaboration between myself (Josiah Mackenzie) and some of the top email marketing managers in the hotel industry. The guide contains dozens of proven strategies that you can use right now to:

• Save time by planning your email strategy right from the beginning
• Two things you must find out before sending out another email
• Select a good email partner (if you want one)
• Determine the right publishing frequence for your audience
• Revive an old list that you haven't emailed in a long time
• Test each campaign for increasingly better performance

This guide is very focused on results. Inside, you'll find page after page of market-tested ideas that will make you and your hotel more money:

• How to quickly collect email addresses from people that want to hear from you
• How to encourage front office staff to collect emails (Plus: a script they can use when talking to guests)
• How to integrate email with your website
• The strongest signup incentives
• The #1 best time to ask someone to join your list
• Two San Francisco hotels that do a great job of selling on subscription success
• How to integrate email with your social media campaign
• Tips for using social media to grow your email list quickly
• How to create highly relevant offers through segmenting your database
• Ways to build a preferences center that allows customers to help you sell to them
• How to create a compelling call to action in your messages
• Automating your email system for higher profitability and better service
• How to successfully upsell and cross-sell in every email
• Numbers you should watch - and which ones don't matter that much
• Plus: Lots of screenshots and case studies on how other hotels are using email

The Savvy Hotelier's Guide to Email Marketing contains many samples from a diverse collection of hotels - so you can learn from how they failed or succeeded:

....So you see we've done all the hard work for you here. You could probably spend a ton of time and money putting together this info on your own…but why?

How this will help you

• Rapidly build a highly targeted, responsive database of your ideal guests
• Create messages that your audience loves to receive (even looking forward to them)
• Achieve a higher sales conversion rate: turning that list into money for you

This guide provides all the information you need, and is backed up by our promise:

Results guaranteed (Our Better-Than-Money-Back Policy)

• We go far beyond the standard 30-day guarantee … you can return this next year and still get your money back. So don't hesitate to order it just to see if it would work for your situation. You can keep it as long as you need to test the concepts.
• Our "better than money back" guarantee means for all refunds, you get to keep the digital product. We'll even add any material you thought was missing, and give you a free copy of the new version to reward you for the suggestion.
• Any refunds can be processed quickly and without hassle. A dedicated support staff is ready to answer any questions you have about the guide, and you'll have multiple communication options (phone, fax, e-mail) for your convenience.

Buy it now, and decide later if you want to keep it!

How to purchase